Clothing, wearables and Accessories

Nish Hair

SEASON 2 : Episode 50

BRAND

Nish Hair

COMPANY NAME

Nish Hair Private limited

FOUNDERS

Parul Hariom Gulati

ORIGNAL ASK

Rs. 1 crore for 2% equity at a valuation of Rs. 50 crores.

DEAL

Rs. 1 crore for 2% equity at a valuation of Rs. 50 crores.

Nish Hair, India’s first online brand for hair extensions, is a one-stop shop for all things hair-related. Their products are carefully crafted using 100% human hair, ensuring premium quality, softness, and long-lasting durability.

One of Nish Hair’s hero products is the Scalp Line Hair Topper, designed to add volume and thickness to hair that may be thinning or experiencing hair loss. This innovative product covers the scalp and seamlessly blends in with existing hair, creating a natural look that enhances your overall appearance.

Nish Hair also offers the “Frame My Face” product category, which includes hair extensions specifically designed to frame the face, adding depth and dimension to your hairstyle. These extensions can be clipped in easily and offer a quick and easy way to change your look.

For those looking to add a pop of colour to their hair, Nish Hair offers the “Colour Strands” category, which includes hair extensions in various shades. These extensions can be used to create highlights and lowlights or simply add a touch of colour to your existing hairstyle.

Their clip-in hair toppers, the first of their kind in India, are designed to be easy to use, making them accessible to everyone. Nish Hair ships worldwide, so women everywhere can enjoy the benefits of high-quality, premium hair extensions.

Whether you’re looking to add volume, length, colour, or simply enhance your natural hair, Nish Hair has a product that will work for you. Their products are available on their own website and on Amazon.

Nish Hair

Amazon

Founders & their story

Parul Hariom Gulati

Nish Hair was started in 2017 by Parul, a woman with a deep passion and love for hair. As an entertainer, she understood the importance of managing hair and the damage that often comes with it. She also noticed the lack of high-quality human hair extensions available to the general public. Many were made from synthetic hair strands and were not versatile enough to meet the needs of women suffering from hair loss, hair thinning, alopecia, or damaged hair.

So, she saw that hair extensions could be a solution to these problems and a way to spread joy and confidence. After much brainstorming, Parul decided to start a business around hair extensions. She began experimenting with raw materials and started Nish Hair in her living room with her mother. She named her brand Nish after her nickname, Nishu, given to her by her mother with much love.

From these humble beginnings, she built the company over the years, creating a home-grown brand that fulfils human needs and celebrates freedom in one of the most basic ways possible.

Parul’s love for hair and understanding of the entertainment industry’s behind-the-scenes work led her to create a brand that solves common hair problems. Today, Nish Hair is a proud D2C brand that spreads joy and confidence through hair extensions and accessories.

About the company:

Nish Hair is a homegrown hair extension and accessories brand that has made its mark in the hair industry since its launch in 2017. The brand has become synonymous with premium quality human hair extensions that are meticulously crafted to perfection.

What sets Nish Hair apart is its strong commitment to empowering women. As a brand made for women by women, Nish Hair believes in creating products that help women feel confident and beautiful in their own skin. This ethos is reflected in the brand’s product range, which includes scalp line hair toppers, frame my face, and colour strands.

Nish Hair understands that hair loss or thinning can take a toll on a woman’s self-esteem and confidence, which is why the brand offers premium quality hair extensions that look great and help women feel good about themselves. The brand has been a pioneer in the hair industry, being the first to offer DIY hair extensions in India, especially clip-in hair toppers.

The company’s team comprises 90% of women who work out of a cozy office cum manufacturing space in Mumbai. Despite its growth and expansion, Nish Hair’s core values of integrity, honesty, and quality remain the same. The brand’s commitment to helping women from all walks of life feel confident and beautiful has earned it a loyal following in India and worldwide.

Revenue: 

The average order value is Rs. 5000 & the Monthly Marketing spend is Rs. 1.3 lakhs.

The last three month’s sales were;

October 2022 – Rs. 80 lakhs

September – Rs. 79 lakhs

August – Rs. 64 lakhs

In FY 21-22, the sales were Rs. 6.7 crores with a net margin of 30%.

The projected sales of FY 22-23 are Rs. 15 crores, of which Rs. 1 crore was from Scalp Line Hair topper.

Founder’s Ask

Rs. 1 crore for 2% equity at a valuation of Rs. 50 crores.

Offers: 

Amit offered Rs. 1 crore for 2% equity at a valuation of Rs. 50 crores.

Aman & Vineeta offered Rs. 1 crore for 3% equity at a valuation of Rs. 33.33 crores.

Final Deal 

The deal was finalized with Amit for Rs. 1 crore for 2% equity at a valuation of Rs. 50 crores.

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