Founders & their story

• Anshuman Tiwari
• Ankit Bhanwar
• Mohit Jain

Introducing 2Ballz, revolutionizing men’s innerwear for ultimate comfort and confidence. Gone are the days of uncomfortable tight underwear causing chafing, rashes, and embarrassing adjustments. With 2Ballz, they prioritize comfort and support, ensuring every man feels their best, every day.

The innovative pouch underwear design separates the testicles from the body, reducing temperature, sweating, and irritation. No more discomfort or awkward moments in public settings. The modal fabric used is not only incredibly comfortable but also airy and antimicrobial, providing freshness and hygiene throughout the day. Since its launch in 2023, 2Ballz has garnered the trust of over 1000 satisfied customers who have experienced the difference with 2Ballz.

About the company

For over 7000 years, men have relied on underwear for support, yet its design has remained largely unchanged. While the materials have evolved, the fundamental issues persist. The male anatomy requires support to prevent discomfort from heat and friction, yet conventional underwear fails to address this need. Unlike bras, which were innovated to provide support for women, men’s underwear lacks a comparable solution. It’s a common experience for men to find themselves readjusting their undergarments due to this inherent flaw.

Recognizing these shortcomings, three individuals collaborated to address the design deficiencies in men’s underwear, birthing the concept of 2Ballz. They identified four primary issues with traditional underwear: lack of adequate support for the male anatomy, rolling up while seated, discomfort and chafing in humid conditions, and a tendency for the waistband to roll. Through extensive research and development, they devised a proprietary underwear design featuring the distinctive 2Ballz pouch. This innovative solution not only offers unparalleled support but also mitigates the problems, ensuring exceptional quality and comfort for the wearer.

Revenue

The sales data for men’s underwear styles reveal distinct pricing tiers with briefs priced at ₹699, trunks at ₹799, and boxers at ₹849. Over the past three months, sales have shown a slight decrease, with August 23 recording ₹1,64,000 in sales, slightly lower than July 23 which saw ₹1,65,000, and June 23 topping the chart with ₹1,80,000. Despite the slight decline in sales, each style maintains a competitive position in the market, catering to different preferences and budgets of consumers.

Founders’ Ask 

30 lakhs for 5% equity at the valuation of Rs. 6 crores.

No Deal

Reasons for no deal

Anupam: He did not consider the business model to be unique.

Peyush: Business is at too early a stage to invest.

Aman: Product is not investable as there is no differentiator as compared to the big players.

Ritesh: The price point is like other brands and the product is not good enough at the price.

Vineeta: The product can be easily replicated by other established companies in innerwear domain.