Founders & their story

• Diksha Singhi

 

Introducing A Little Extra: a delightful jewellery brand that brings a touch of whimsy and charm to every ensemble. Established in 2020 with a humble initial investment of Rs. 5000, this brand has flourished into a vibrant hub of creativity and style. With a collection boasting over 500 designs, each piece is meticulously crafted by hand, drawing inspiration from the surrounding elements, moods, occasions, and emotions. From the earthy allure of terra cotta to the intricate charm of cane and beaded work, A Little Extra offers a diverse range of jewellery that caters to every taste and preference.

What sets this brand apart is its commitment to originality, with 75% of the designs being unique creations and the remaining 25% curated to complement their aesthetic. Their online presence is nothing short of impressive, with a dedicated following of 199K on Instagram, where their vibrant collections are showcased to the world. Driven by passion and fuelled by creativity, A Little Extra has achieved remarkable success, selling over 80,000 products at an average price of Rs. 450. Their customer loyalty speaks volumes, with a repeat rate of 17-18%, indicating a strong connection between the brand and its audience.

In a market as vast and dynamic as Indian fashion jewellery, valued at 16000 crores, A Little Extra has carved out its niche and continues to thrive. With future plans to expand onto e-commerce platforms and increase exports, this brand is poised for even greater success on both the local and global stage. At A Little Extra, they believe that life is too short for ordinary jewellery. With their unique designs and affordable prices, they add that extra sparkle to every occasion, inviting you to join them on their enchanting journey.

 

About the company

 

A Little Extra is renowned for their exceptionally lightweight, whimsical, and durable accessories, catering to women, led by women, and now welcoming girls into their sphere. They actively support artisans, nurturing the tradition of handmade craftsmanship, one accessory at a time. Their products proudly bear the “Made in India” label, signalling the dawn of promising times. With earrings as weightless as feathers, bid farewell to discomfort and drooping earlobes. They offer an array of choices so vast that investing in storage becomes a necessity. With happiness guaranteed, their quirky, handmade jewellery promises a surge in serotonin levels for all who adorn them.

Revenue

The company’s profit before tax (PBT) stands at 25%, with annual sales for the fiscal year 2023-2024 (till November) reaching 1.06 crores, compared to 1.22 crores in the previous fiscal year 2022-2023. Projected sales for the fiscal year 2023-2024 are expected to reach 2 crores, with a net margin of 25%. The pricing strategy involves setting prices at 4x-5x the manufacturing cost.

Founders’ Ask 

48 lakhs for 6% equity at the valuation of Rs. 8 crores.

Offers:

Ritesh’s offer: 48 lakhs for 6% equity at the valuation of Rs. 8 crores.

Vineeta’s offer: 48 lakhs for 8% equity at the valuation of Rs. 6 crores.

Anupam and Vineeta’s offer: 48 lakhs for 8% equity at the valuation of Rs. 6 crores.

Aman’s offer: 48 lakhs for 6% equity at the valuation of Rs. 8 crores.

Aman and Ritesh’s offer: 48 lakhs for 6% equity at the valuation of Rs. 8 crores.

Anupam and Vineeta’s revised offer: 60 lakhs for 8% equity at the valuation of Rs. 7.5 crores.

Anupam and Vineeta’s revised offer 2: 60 lakhs for 7.5% equity at the valuation of Rs. 8 crores.

 

Final Deal

60 lakhs for 7.5% equity at the valuation of Rs. 8 crores.