Founders & Their Story

• Neha Bajaj, Masters in Photography
• Karen Saldanha, an MBA in Marketing & Finance & pursued a women’s entrepreneurship program at IIM Bangalore

When they (Neha & Karen) were looking for child-friendly painting supplies for their children, they had a hard time finding enough different brands to satisfy their needs. Being mothers, they felt a little let down knowing that no such products are available in India.

That’s when in 2017, they came to the conclusion that they would try to make it on their own. After doing preliminary tests in their respective kitchens, they developed their formulations with the help of a famous food technologist & cosmetologist.

Handmade goods of every type were produced, including crayons, watercolours, even bath art. They experimented with a wide variety of natural and organic materials.

About The Company

Dabble, started in 2018 by two mothers from Bangalore. Their mission started with a question, “Where are the child-friendly products for art and play?” The products they make are toxin free & every batch of products are certified by a team of Food Specialists and Technologists.

Their first sale was made in 2019. Dabble claims that their products are highly safe that even if the kids ingest the art products, it won’t harm them. To build transparency & trust, the packaging of their products provides clear and concise information on each ingredient that went into making the product.

Revenues

They made 17 lakhs in FY 19-20, 14 lakhs in FY 20-21, and 47.5 lakhs in FY 21-22. In FY 22-23, to date, they have made 33 lakhs. Last month sale was 8.7 lakhs. Their Gross margin is 75%.

Founder’s Ask

50 lakhs for 10% equity at the valuation of 5 crores.

Offers

• Anupam’s offer was Rs. 50 lakhs for 33.3% equity.
• Aman’s offer was Rs. 15 lakhs against 10% equity and Rs. 35 lakhs debt. (Without Interest)

Final Deal

Rs. 15 lakhs against 10% equity and Rs. 35 lakhs debt. (Without Interest)