Toys, Kids & Babies
Desi Toys
SEASON 2 : Episode 28
BRAND
Desi Toys
COMPANY NAME
Desi Toys Games Pvt. Ltd.
FOUNDERS
Swapna Soham Wagh
ORIGNAL ASK
Rs. 50 lakhs for 3% equity at valuation of Rs. 16.67 crores.
DEAL
No deal made as founder rejected the offer.
Because of the excessive time spent in front of screens, parents want to temporarily disconnect their children from the digital world. Desi Toys is working to solve this issue by developing toys and games that are not only safe but also entertaining, educational, and engaging.
Desi Toys is an Indian toy brand that has brought back the timeless Indian toys collection back. Their product range includes Snakes & Ladders, Dashavatar, Mahabharat Pachisi, Ramayan Chauka Bara, among many others.
All age groups would be delighted to receive a gift of a Desi Toy. Adults may relive their childhoods by playing with their children and telling them stories about how much fun they had with the “Desi Toys” that they had when they were younger.
All of their products are 100% made in India. You can buy these from their own website & as well as marketplaces like Amazon, Flipkart, & Firstcry. The products are also available on offline stores like Hamleys, Toyrus, etc.
Founders & their story
Swapna Soham Wagh
Her childhood love for traditional Indian toys and games, combined with a passion for exposing today’s tech-savvy kids who are being robbed of the wonders our country has to offer with its rich collection of made in India toys and games, motivated her to take this step forward and start her own business.
She hopes to one day open a store where kids can buy toys and games made in India.
About the company:
The brand “Desi Toys” is “India Inspired, India Made” & was started in June, 2017. It is not just the revival of traditional and famous Indian toys and games that sets them apart, but also the ongoing innovation of new items that keeps the nostalgic element and Indianess alive in each creation.
With the current emphasis on “Being Indian, Buying Indian Products,” the demand for their Indian toys and games has increased.
Desi Toys offers Indian toys for your children that are manufactured from the same materials that our traditional toys were made of in the past; they utilise brass and wood and offer plastic-free and toxin-free items. Moreover, they are generating employment for Indian artisans.
Revenue:
In FY 17-18, their sales were Rs. 40 lakhs, in FY 18-19, it went up to Rs. 60 lakhs & further to Rs. 75 lakhs in FY 19-20.
In FY 20-21, the sales were Rs. 61 lakhs which went up to Rs. 1.15 crores in FY 21-22.
The last month sales were Rs. 20 lakhs with the Net profit of Rs. 3.6 lakhs. They are projecting sales to Rs. 2.5 crores in FY 22-23.
Their 80% sales come from B2B business with the gross margin of 50%.
3% sales are from D2C & rest 17% from Marketplaces with the gross margin of 65% to 70%.
Founder’s Ask
Rs. 50 lakhs for 3% equity at valuation of Rs. 16.67 crores.
Offers:
Amit offered Rs. 20 lakhs for 20% equity at valuation of Rs. 1 crore & Rs. 30 lakhs debt.
Founder’s Counter Offer
Rs. 20 lakhs for 5% equity at valuation of Rs. 4 crores & Rs. 30 lakhs debt.
Final Deal
Founder rejected the offer.
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