Founders & their story

• Amit Bhayani
• Manjeet Singh

FlexifyMe, a pioneering chronic pain management platform, addresses the global prevalence of musculoskeletal disorders, affecting an estimated 1.7 billion individuals worldwide. Their innovative approach integrates physiotherapy, yoga, and cutting-edge artificial intelligence technology to offer tailored solutions for those in need. In the initial step, basic information is gathered, and self-assessment is conducted using camera vision through AI technology. This data is then utilized to generate a comprehensive assessment report, which forms the basis for a personalized plan. This plan is subsequently delivered by experienced yoga and physiotherapy professionals, along with AI-guided self-practice sessions. Users have the convenience of completing sessions at home, with content available in multiple local languages to cater to diverse needs.

With a substantial customer base exceeding 50,000 individuals and over 2,000 subscribers, FlexifyMe serves customers across 26+ countries. Their patented AI technology ensures the accuracy and effectiveness of the generated plans, which are continuously refined based on real-time performance scores. Collaborating with 15 orthopaedic doctors and 30 physiotherapists, FlexifyMe ensures comprehensive support for their users. Their customer acquisition strategies include online search initiatives and corporate tie-ups, resulting in over 2,200 paid customers in the past year.

FlexifyMe’s commitment to accessibility is reflected in their affordable pricing model, with physiotherapist sessions priced between Rs 300-350 per session. They consistently attract new users, with a monthly influx of 190-200 individuals, maintaining an active user base of 850. Furthermore, their impressive renewal rate of 56% underscores the effectiveness and satisfaction of their services. Having secured a significant investment of 4.5 crores in 2023 at a valuation of 38 crores, FlexifyMe is poised for further growth and impact in the coming years. With plans for clinical validation within the next 12 months, they remain dedicated to advancing the field of chronic pain management and improving the lives of millions worldwide.

About the company

At FlexifyMe, the emphasis lies on fostering enduring and sustainable transformations in the overall lifestyle of their customers, encompassing three key dimensions: Physical, Mental, and Spiritual. In the realm of Physical well-being, they aim to alleviate muscle tension, fortify joints, alleviate stiffness, enhance stability and flexibility, with a focus on incorporating Nutrition through the consumption of real whole foods.

The Mental aspect is addressed through a structured Meditation Course, designed to cultivate the mind systematically. This not only contributes to improving sleep patterns but also helps manage stress levels effectively. FlexifyMe places importance on the Spiritual dimension, facilitating an understanding of oneself, one’s environment, and approaching life events from a spiritual perspective.

Despite being a young startup, FlexifyMe boasts a team of exceptional individuals who are deeply passionate about their mission. Their diverse clientele, spanning various countries, attests to the success of achieving holistic health goals through FlexifyMe’s comprehensive 360 Flex Platform.

Revenue

FlexifyMe achieves monthly sales totaling between 32-33 lakhs, with a consistent month-on-month growth rate ranging between 12-15%. Their revenue is bolstered by the sale of subscription plans, with an average price of 16,000 rupees for a 6-month package. This comprehensive plan includes 25 live one-on-one sessions coupled with a customized plan tailored to individual needs. Benefiting from a robust gross margin of 60%, FlexifyMe ensures sustainable profitability while delivering high-quality services to their clientele. This financial stability allows them to continue their mission of providing effective chronic pain management solutions to a growing global audience.

Founders’ Ask

1 crore for 2% equity at the valuation of Rs. 50 crores.

Offers

Namita’s offer: 50 lakhs for 2.5% equity at the valuation of Rs. 20 crores and 50 lakhs debt at 10% interest for 2 years.

Amit’s offer: 50 lakhs for 1% equity at the valuation of Rs. 50 crores and 50 lakhs debt at 12% interest for 2 years.

Namita’s revised offer: 50 lakhs for 1.5% equity at the valuation of Rs. 33.33 crores and 50 lakhs debt at 10% interest for 2 years.

Namita’s revised offer 2: 50 lakhs for 1.32% equity at the valuation of Rs. 37.88 crores and 50 lakhs debt at 10% interest for 2 years.

Amit’s revised offer 2: 50 lakhs for 1.32% equity at the valuation of Rs. 37.88 crores and 50 lakhs debt at 10% interest for 2 years.

Founders’ Counteroffer

1 crore for 2.64% equity at the valuation of Rs. 37.88 crores

Final Deal

Namita: 50 lakhs for 1.32% equity at the valuation of Rs. 37.88 crores and 50 lakhs debt at 10% interest for 2 years.