Beauty
Gharsoaps
SEASON 2 : Episode 12
BRAND
Gharsoaps
COMPANY NAME
Gharsoaps Enterprises
FOUNDERS
Sayyam Jain and Sunny Jain
ORIGNAL ASK
60 Lakhs for 2% equity at the valuation of Rs. 30 crore.
DEAL
Aman's gave Rs. 60 Lakhs for 4% equity at the valuation of Rs.15 crores.
The real definition of soap is cleanse and lather. ‘Ghar soaps’ is a unique skin care product. It’s a fusion of Ayurveda and Science. Skincare should be as simple as it can be and Ghar soaps is there to make skincare simple and effective. All Products are chemical free, paraben and sulfate free and hand made. Ghar Soaps adds natural items into its products to bring out skin’s natural glow.
Ghar Soaps skincare products offer skin the natural nourishment demanded by customers. They have an extensive collection of skincare products for the body that makes skin feel soft and nourished. This is all done using natural products.
Ghar Soaps collection of soaps include neem soap, ocean soap, rainbow soap, wine soap, walnut soap, sandalwood, and saffron soap etc. These products help to bring out the natural glow of face in the best way by using skincare products.
Their products are available on their website and on other e-commerce platforms.
Founders & their story
Sayyam Jain and Sunny Jain are the young founders of Gharsoaps company from Pune, Maharashtra. Sayyam has not passed class 12th pass but he is a good digital marketer. Sunny handles accounts and operations.
The idea of ‘Ghar Soaps’ came after they got some gifts from their neighbours which they liked. Those gifts then turned into a full online brand by the young entrepreneurs. Their motive is to solve all the skin care problems with their simple and effective products.
They wanted to manufacture soaps using natural material which can produce lather as well as cleanse skin
And seeing their soaps come out so well, the founders of Ghar Soaps, Sayyam Jain, and Sunny Jain, came up with the idea to produce quality ayurvedic skin care products for the people.
About the company:
‘Ghar soaps’ is an online skin, hair and body care brand to make it easier for people. The company was founded in 2019. Their products are a fusion of Ayurveda and Science and believed to have various health benefits and are made using plant-based ingredients such as neem, turmeric, sandalwood, aloe vera, and various other herbs and spices. They offer a wide variety of products for all skin, body, and hair care.
Their vision is to take the fusion of Ayurveda and modern technology to the world.
Revenue:
In FY 22-23 Sales for Q1 was Rs.1.5 crores. In July 2022 sales were Rs.80 Lakhs.
The projected sales in August 2022 are Rs.1 crore. Profit will be ₹15 lakhs. They spend 70% on performance marketing and 30% on influencer marketing. Both founders have 50% equity each. 70% of the sale is from their website and the rest 30% is from other marketplaces.
Founder’s Ask
Rs. 60 Lakhs in exchange of the 2% equity in their company at the valuation of 30 crore.
Offers:
Piyush and Anupam gave a combined offer of Rs. 60 Lakhs for 10% equity at a valuation of Rs. 6 crore.
Aman’s offer was also Rs.60 Lakhs for 10% equity at a valuation of Rs.6 crore.
Final Deal
Sayyam and Sunny closed the deal with Aman’s revised offer of Rs. 60 Lakhs for 4% equity in the company at a valuation of Rs.15 crores.
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