Apps

Gunjan App Studios

SEASON 2 : Episode 7

BRAND

Gunjan App Studios

COMPANY NAME

Gunjanapps Studios and Solutions LLP

FOUNDERS

Saurav Gupta Gunjan Gupta

ORIGNAL ASK

Rs. 2.5 crores for 1% equity at a valuation of Rs. 250 crores.

DEAL

No deal was done.

Gunjan Apps is an Indian Gaming Start-up specializing in creating games for early childhood space. While designing games for children, they consider the child’s whole growth and development. Children may strengthen their ideas, imaginations, and creative capacities via the medium of play with the games, which provide an excellent learning platform for young players.

The platform adheres to the philosophy that children are able to learn new things most effectively via play and that vibrant and immersive environments inspire creativity in young minds. Parents can participate in enjoyable activities with their children and have the peace of mind of knowing that these activities have been built by competent developers and early childhood specialists.

Balloon Pop, Preschool Learning, Baby First Words, Alphabet for Kids, and Piano for Kids are just a few highlighted applications among 40 others.

Among all the games, maths games are the most popular as it has 60 million downloads and 3 lakh positive reviews. Their gaming yet educational and learning apps are available for download at the Play store.

Gunjan Apps Studio

Founders & their story

Saurav Gupta

Gunjan Gupta

The founders of Gunjan Apps Studios, Sourav and Gunjan Gupta were inspired to develop their first app based on their own experience as parents. Originally from India but living in the US then, they noticed how their young son was learning numbers by playing with a proof of concept that Gunjan was working on. This led them to the idea of creating an app that would allow children to learn without parental assistance.

Gunjan searched for similar learning apps but couldn’t find any free options that offered the same learning experience. The available ones had expensive subscriptions. This prompted the couple to return to India to focus on developing their app. Sourav, an engineer with 12 years of experience at L&T Infotech and IBM, quit his job to work on Gunjan Apps full-time. Gunjan, a certified android programmer with three years of experience in web and mobile app development, also dedicated herself to the project.

The couple’s commitment to creating engaging and affordable educational games has led to the success of Gunjan Apps Studios.

About the company:

Gunjan Apps Studios is a startup company founded in Kolkata in 2016 by a husband-wife duo. The company focuses on developing educational games that are aimed at children between the ages of 1.5 and 12 years old. Gunjan Apps Studios has developed over 40 mobile applications that have been downloaded more than 200 million times, making it a successful player in the educational game market. Currently, their team size is 32 members.

One of the most popular applications created by Gunjan Apps Studios is a mathematics learning game that has been downloaded 60 million times. The company’s success can be attributed to its ability to create engaging and fun games that help children learn and develop key skills. With its continued focus on creating educational games, Gunjan Apps Studios is well-positioned to continue its growth and success in the market.

Revenue: 

The revenue is generated from three streams; Advertisements, In-app purchases, and Subscriptions.

From advertisements, 96% of revenue is generated, 3% from subscriptions, and 1% from in-app purchases.

In FY 21-22, the annual sales were Rs. 24 crores with a gross profit of 95%, and EBITDA was Rs. 21 crores with a Net Profit of Rs. 15 crores.

The year-to-date sales in FY 22-23 are Rs. 8.5 crores.

Last month’s sales were Rs. 1.45 crores. The annual revenue run rate is around Rs. 17.4 crores.

Founder’s Ask

Rs. 2.5 crores for 1% equity at a valuation of Rs. 250 crores.

Offers: 

No offers were made because the Sharks considered that the product was not new but rather “addictive” and that the company needs a significant effort to grow.

Final Deal 

No deal was done.

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