Clothing, wearables and Accessories
Intense Focus
SEASON 3 : Episode 21
BRAND
Intense Focus
COMPANY NAME
INTENSEFOCUS-ITECH PRIVATE LIMITED
FOUNDERS
Manish Ashokbhai Chauhan
ORIGNAL ASK
5 crores for 5% equity at the valuation of Rs. 100 crores
DEAL
No Deal
Intense Focus places paramount importance on four key elements when it comes to their eyewear offerings. Firstly, they meticulously craft their designs, understanding that the shape of eyewear sets the initial impression. Their designers elevate designs with original, meticulously researched shapes tailored from a comprehensive analysis of diverse facial structures. Moreover, they delve into the realm of color psychology to select shades that complement and enhance the wearer’s radiance, reflecting their chosen field of work. This thorough study ensures that the colours accentuate the wearer’s persona while establishing a strong visual identity.
Additionally, Intense Focus recognizes the critical role material selection plays in eyewear. Given the proximity to delicate organs such as the eyes, nose, temples, ears, and head, they conduct extensive research to choose materials that prioritize long-term comfort and health. Their designers utilize empirical formulas derived from factors such as face shape, profession, and exposure hours to ensure optimal material selection. Lastly, Intense Focus places paramount importance on comfort, acknowledging its pivotal role in brand loyalty. Through continuous learning and a robust feedback mechanism, they diligently refine their designs to ensure optimal comfort for every wearer.
Intense Focus offers two exceptional collections to cater to diverse needs. The Sunglass Collection provides high-performance sunglasses meticulously designed for both style and sun protection. From timeless aviators to contemporary cat-eye designs, this collection offers a versatile range of frames and lenses to ensure fashion meets UV safety seamlessly. In contrast, the Optical Collection elevates style and performance with its innovative eyewear designs. With a diverse selection of frames and lenses, wearers can find the perfect blend of fashion and functionality, ensuring a seamless visual experience in any setting.
Founders & their story
- Manish Ashokbhai Chauhan
Intense Focus is an Indian eyewear company operating in a market worth Rs 30,000 crores with a strong focus on design-driven products for kids, adults, and youth. They specialize in creating their own unique designs and offer B2B manufacturing services nationwide. The company has established a significant presence across 20+ states with over 3000 retail outlets and 17+ distributors. Despite the substantial market size, approximately 80% of the eyewear industry remains unorganized, presenting ample growth opportunities for organized players like Intense Focus.
The company’s gross margin ranges from 70% to 75%, indicating healthy profitability. With a total investment of 5 crores, the founder holds a 50% stake in Intense Focus and a 23% stake in the manufacturing company. Additionally, the company requires a working capital of 5 crores to support its operations and growth initiatives. A significant milestone for Intense Focus is the finalized distribution deal with Levi’s, which can significantly enhance its market reach and brand visibility. Intense Focus operates in a lucrative segment of the Indian eyewear industry, leveraging its design-focused approach, extensive distribution network, and strategic partnerships to drive growth and capture market share.
About the company
“Intense Focus,” a company that honours the human eye’s remarkable visual capabilities, finds inspiration in the ageless words of John Keats: “A thing of beauty is a joy forever.” They see the eye as a portal to the beautiful environment we live in, transporting people to otherworldly places via the sense of sight. By launching innovative designer eyewear that blends elegance and affordability, Intense Focus has transformed the global market and disproved the long-held notion that luxury is expensive. Their ethos is a combination of a bright mind, a pure conscience, and a strong desire to change the world for the better.
At the vanguard of innovation, they create ground-breaking creative designs and produce premium eyewear, making sure each item delivers the best possible value for the money. With cutting-edge manufacturing facilities supported by an in-house design team and robust production, quality assurance, packaging, and dispatching departments, the brand has earned a sterling reputation in the global eyewear market. Intense Focus is honoured by the overwhelming response and glowing reviews from their esteemed clientele. They remain dedicated to seizing every opportunity to captivate hearts with their enchanting designs tailored for the discerning eyes of their customers.
Revenue
Intense Focus projects its lifetime sales by the end of FY 23-24 to reach 33 crores. The projected sales for FY 23-24 are expected to be between 14-15 crores, representing a significant growth trajectory compared to FY 22-23 sales of 8.25 crores. Notably, in September 2023 alone, the company achieved sales worth 1 crore. The company operates with a gross margin of 60%, which is slightly lower than previously mentioned but still indicates healthy profitability. Additionally, Intense Focus maintains an EBITDA margin of 30%, reflecting strong operational efficiency. To meet demand and maintain growth, the company employs both own manufacturing capabilities and contract manufacturing arrangements. With a monthly sales volume ranging from 15,000 to 20,000 units, Intense Focus demonstrates consistent market demand and a solid customer base.
Founders’ Ask
5 crores for 5% equity at the valuation of Rs. 100 crores.
No Deal
Reasons for no deal
Namita: She does not have expertise in the field.
Azhar: Founder is not receptive towards feedback.
Anupam: The business model and business structure is not optimal.
Amit: The business does not seem investable.
Peyush: The founder must mold himself more.
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