Founders & their story

• Partha Kakati
• Rimjim Deka

LittleBox, a fast fashion brand catering specifically to Gen Z, was launched in June 2022. With over 2 lakhs orders shipped and a daily shipment average of 1200+, they have established a significant presence in the market. Their backend operations are centred in Guwahati, while their factories and warehouse are situated in Delhi. The founder, who co-founded a D2C apparel brand in 2012, brings a wealth of experience to the table.

LittleBox primarily operates through their own website and boasts a substantial Instagram following of 1.75 lakhs. They adopt strategies to minimize deadstock by soliciting customer feedback on designs prior to production and introducing popular designs in small batches of 30 units each. Their average order value stands at Rs 1250, with a repeat rate of 22%. Additionally, they manage an exchange rate of 7% and experience a return to origin rate ranging from 20-21%. Their daily organic orders tally at 120, reflecting a strong and consistent demand for their products.

About the company

Little Box is a vibrant and dynamic company dedicated to fulfilling the fashion and lifestyle needs of women by offering high-quality products. Their primary objective is to surpass customer expectations and deliver the utmost satisfaction. By harnessing advanced e-commerce technology, efficient warehousing systems, creative teams, and a stellar customer care center, they ensure a seamless and delightful shopping experience.

Currently, they are at an exciting juncture of their brand development, with a specific emphasis on streetwear. Positioned as the ultimate fashion destination for trendsetters seeking instant, celebrity-worthy looks, they cater to the demands of the moment. This northeastern fashion brand is keen to showcase its distinctive proposition of sustainable design and affordability to a global audience.

Established in 2022, Little Box is a direct-to-consumer (D2C) fashion brand targeting Gen Z fashion preferences. Their vision is to export the fashion sensibilities of the Northeast to a national and international scale. Drawing inspiration from the diverse street styles of the hill states, they prioritize inclusivity and sustainability in their offerings.

Several factors, including customer trust, price sensitivity, and a commitment to sustainability, have propelled the brand’s rapid expansion. Little Box has emerged as a trailblazer in zero-waste practices, evident in both their design ethos and communication strategy.

Revenue

In August 2023, LittleBox recorded sales of 2 crores. They anticipate robust growth in the fiscal year 2023-2024, with projected net sales reaching 36 crores. As of September in the fiscal year 2023-2024, their EBITDA stands at 15%.

Founders’ Ask 

75 lakhs for 1% equity at the valuation of Rs. 75 crores.

Offers

Aman’s offer: 50 lakhs for 2% equity at the valuation of Rs. 25 crores and 25 lakhs debt at 12% interest for 2 years.

Namita’s offer: 30 lakhs for 0.5% equity at the valuation of Rs. 60 crores and 45 lakhs debt at 2% royalty until 90 lakhs is recouped.

Vineeta’s offer: 75 lakhs for 2% equity at the valuation of Rs. 37.5 crores.

Amit’s offer: 50 lakhs for 2% equity at the valuation of Rs. 25 crores and 25 lakhs debt at 12% interest for 2 years.

Anupam’s offer: 75 lakhs for 1% equity at the valuation of Rs. 75 crores and 2% royalty until 1.125 crores is recouped.

Vineeta’s revised offer: 75 lakhs for 1.5% equity at the valuation of Rs. 50 crores.

Aman’s revised offer: 75 lakhs for 1.5% equity at the valuation of Rs. 50 crores.

Anupam’s revised offer: 75 lakhs for 1% equity at the valuation of Rs. 75 crores.

Amit’s revised offer: 75 lakhs for 1% equity at the valuation of Rs. 75 crores.

Anupam and Vineeta’s revised offer: 75 lakhs for 1.5% equity at the valuation of Rs. 50 crores.

Aman, Amit, Anupam, Namita and Vineeta’s offer: 75 lakhs for 2.5% equity at the valuation of Rs. 30 crores.

Founders’ Counteroffer

1.88 crores for 2.5% equity at the valuation of Rs. 75 crores.

Final Deal

Aman, Amit, Anupam, Namita and Vineeta: 75 lakhs for 2.5% equity at the valuation of Rs. 30 crores.