Food & Drinks
Malaki
SEASON 2 : Episode 37
BRAND
Malaki
COMPANY NAME
A-1 Cuisines Private Limited
FOUNDERS
Ashish Bhatia, Mohit Bhatia
ORIGNAL ASK
Rs. 50 lakhs for 1% equity at a valuation of Rs. 50 crores.
DEAL
Rs. 50 lakhs for 3% equity at a valuation of Rs. 16.67 crores.
Malaki is an Indian beverage brand made of local ingredients & natural resources. They have categories of mixers like Tonics, Ginger Ale, Sparkling Water, Coffee Tonics, etc. They also have a Homemade Spiced Ginger Ale.
These drinks are made with the best ingredients to give you a unique taste that is both delicious and refreshing. The low-calorie Malaki tonic water is ideal for individuals who wish to enjoy a pleasant beverage without feeling guilty. It is brewed with natural quinine and botanicals to provide a distinctive taste.
The ginger ale and spiced ginger ale are produced with natural ingredients and are ideal for individuals seeking a healthy and pleasant beverage.
Malaki provides nutrient-dense premium beverages free of artificial sweeteners and food colouring. In addition, the beverages have fewer calories, making them a better option for customers.
Malaki is available across 500+ HoReCa, Amazon & quick marketplaces like Swiggy, Zepto, etc.
Founders & their story
Ashish Bhatia
Mohit Bhatia
Ashish Bhatia and Mohit Bhatia are both members of the Bhatia family, which has over 60 years of experience in the food and beverage sector. They are the founders of Malaki, a company that creates high-end and innovative drinks in India.
They decided to take a chance on the idea of developing sophisticated and cutting-edge beverages for the Indian market. With their many years of experience in the food and drink industry, they wanted to bring a new level of quality and creativity to the business and give customers unique and memorable drink experiences.
About the company:
Malaki is a premium non-alcoholic drink brand that started in 2018 and is becoming very popular in India. The company provides a variety of beverages made with distinctive tastes and ingredients to give customers a refreshing and delectable experience. Malaki’s commitment to quality, sustainability, and being good to the environment puts it in a great position to have a big impact on the premium beverage industry in India.
The company has already established itself in India’s luxury beverage sector. Consumers who like the distinctive tastes and high quality of the drinks have given the brand a lot of positive feedback. The firm is dedicated to extending its reach and is aiming to make its goods accessible to a larger audience.
Amounts Raised:
Rs. 2.2 crores at a valuation of Rs. 15.5 crores (post-money)
Revenue:
Their last month’s sales were Rs. 42 lakhs, of which 40% comes from the sale of Ginger Ale, 30% from the Tonic range & remaining 30% from Sparkling water. 90-95% of sales are from Mumbai only. Their monthly marketing spend is 25% of the gross margin, and the net margin comes to approximately 13%.
In FY 20-21, their sales were Rs. 1.5 crores which increased to Rs. 2.7 crores in FY 21-22. Projected sales in year FY 22-23 are Rs. 9 crores. 56% is their gross margin from a product priced at Rs. 35.
Founder’s Ask
Rs. 50 lakhs for 1% equity at a valuation of Rs. 50 crores.
Offers:
Aman & Peyush’s combined offer was Rs. 50 lakhs for 10% equity (5% each) at a valuation of Rs. 5 crores.
Anupam offered Rs. 50 lakhs for 5% equity at a valuation of Rs. 10 crores.
Aman & Peyush’s reversed offer was Rs. 50 lakhs for 3% equity (1.5% each) at a valuation of Rs. 16.67 crores.
Founder’s Counter Offer:
Rs. 50 lakhs for 2.5% equity at a valuation of Rs. 20 crores.
Final Deal
The deal was finalized with Aman & Peyush for Rs. 50 lakhs for 3% equity at a valuation of Rs. 16.67 crores.
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