Founders & their story

• Shashi Bahuguna Raturi
• Suvendu Raturi

Nestled amidst the serene landscapes of Uttarakhand, Namakwali emerges as a beacon of purity in the realm of organic produce. Their artisanal range encompasses more than mere sustenance; it’s a symphony of flavours crafted with meticulous care and unwavering dedication to nature’s bounty.

From the tangy allure of their chutneys to the golden richness of their Badri cow ghee, each offering is a testament to Namakwali’s reverence for authenticity. With honey imbued with the essence of wildflowers and Pahadi mix masala curated to perfection, their commitment to organic, preservative-free, and chemical-free ingredients echoes through every jar and packet. Namakwali’s presence extends far beyond the verdant hills of Uttarakhand, reaching discerning palates through their own digital portal and esteemed online marketplaces. For those yearning to embark on a culinary journey, their sampler selection tantalizes with garlic salt, ginger salt, mixed salt, and the enigmatic rotane, inviting exploration and discovery. Born of a passion for purity and sustainability, Namakwali began its humble journey in 2018, culminating in formal incorporation in 2020. In each jar, in every packet, lies not just a product, but a story of tradition, integrity, and the timeless bond between mankind and Mother Earth.

About the company

Founded in 2018 amidst the breathtaking landscapes of Uttarakhand’s Himalayan province, Namakwali emerged as a tribute to the rich culinary heritage of the region. A collective effort led by the skilled hands of women from diverse Uttarakhand communities, they came together to unveil the timeless flavours of their ancestors through the traditional “silbatta” (Stone grinder).

Meticulously handpicking each herb and spice from the lofty altitudes of the Uttarakhand Himalayas, they ensured that every ingredient possessed not just flavour but also a plethora of health benefits, boasting 100% organic purity. The journey of crafting this ancestral salt is as enchanting as the product itself. Gathered in the cozy courtyards of their homes, these remarkable women share moments of joy and laughter as they grind the salt, infusing it with traditional melodies and boundless affection, sealing each package with the warmth and care reminiscent of home.

Their passion didn’t end with salts alone. Determined to extend the essence of Uttarakhandi flavours to a wider audience, they ventured into cultivating a variety of organic products, employing traditional farming methods devoid of harmful chemicals or fertilizers. Namakwali’s vision extends far beyond borders, aiming to bring the unparalleled taste and health benefits of Himalayan village produce to consumers worldwide.

Revenue

In the fiscal year 2023-2024, up to October, Namakwali has achieved sales of Rs 38 lakhs, demonstrating a remarkable growth trajectory compared to previous fiscal years. Their sales figures for fiscal year 2022-2023 amounted to Rs 11 lakhs, marking a significant increase from the preceding fiscal year’s sales of Rs 5 lakhs. The momentum of their success is evident in the monthly sales figures as well. In October 2023 alone, sales reached an impressive 9.5 lakhs, building upon the preceding months’ figures of Rs 7.6 lakhs in September and Rs 4.3 lakhs in August.

Namakwali has managed to maintain a healthy profit margin, with the fiscal year 2023-2024 profit margin standing at 17% up to October. This steady growth trajectory reflects their dedication to excellence and their ability to meet the evolving demands of their discerning customers.

Founders’ Ask 

50 lakhs for 5% equity at the valuation of Rs. 10 crores.

Offers

Amit’s offer: 10 lakhs for 5% equity at the valuation of Rs. 2 crores and Rs 40 lakhs debt at 8% interest for 3 years.

Final Deal

Amit: 10 lakhs for 5% equity at the valuation of Rs. 2 crores and Rs 40 lakhs debt at 8% interest for 3 years.