Technology & Electronics

Orbo AI

SEASON 3 : Episode 20

BRAND

Orbo AI

COMPANY NAME

MODAVITI EMARKETING PRIVATE LIMITED

FOUNDERS

Abhit Sinha, Manoj Shinde, Danish Jamil

ORIGNAL ASK

1 crore for 0.75% equity at the valuation of Rs. 133.33 crores

DEAL

1 crore for 1% equity at the valuation of Rs. 100 crores

BeautyGPT introduces a revolutionary way to enhance product discovery for customers. With intuitive prompts, they empower users to effortlessly find desired products with just one click. Integration with their platform is seamless, requiring only the provision of the digital product catalogue. Their incorporation ensures preservation of the website’s UI, delivering a familiar experience to users. Brands can seamlessly integrate BeautyGPT within search functionalities or as an independent application, granting users control to engage or dismiss it at will.

Utilizing machine learning algorithms, BeautyGPT analyses facial attributes, customer demographics, skin concerns, and weather impacts. Through large language models (LLMs) and vision transformers, the platform comprehends user preferences accurately, delivering personalized recommendations tailored to individual needs. With BeautyGPT, brands gain a comprehensive 360-degree view of their customers, leveraging first-party data to create highly accurate customer profiles. By considering a diverse range of data points, BeautyGPT ensures that recommendations are perfectly aligned with each customer’s unique preferences.

orbo.ai

Founders & their story

  • Abhit Sinha
  • Manoj Shinde
  • Danish Jamil

Introducing BeautyGPT, an AI-powered software designed to deliver personalized makeup solutions. From answering makeup-related queries to creating customized looks for various occasions, BeautyGPT provides users with tailored recommendations. It offers detailed information on the products needed to achieve a specific makeup look, with skin and hair solutions soon to be added.

BeautyGPT is set for launch, accompanied by latest features. Orbo AI’s previous product bundle includes features such as Foundation Shade Finder, Hair Colour Try-On, Hairstyle Try-On, Deep Skin Analysis, and Virtual Makeup Try-On. Launched in October 2019, Orbo AI’s best-selling module is the Skin Analysis feature.

 

The “Do It Yourself” modules are utilized by both offline stores and online retailers. Orbo AI, the company behind BeautyGPT, raised 11 crores in 2020 and an additional 6 crores in 2022. With a team size of 35, BeautyGPT is specifically tailored for large retailers with 2000+ SKUs, offering a comprehensive solution for makeup customization and product recommendations.

About the company

Orbo’s journey began with years of intensive research, culminating in the development of their core AI-powered imaging stack in 2017. Recognizing the need for further advancement, they achieved a significant milestone in 2018 with the completion of 3D face models, garnering industry-wide recognition for their innovative approach.

In 2019, Orbo focused on enhancing their capabilities by developing complete offline functionality, establishing a robust MOAT (Mother of All Technologies) that ensured seamless operation regardless of internet connectivity. This investment in offline capability set the stage for broader accessibility and reliability of their solutions. Building upon their success, Orbo expanded their reach in 2021 by offering their cutting-edge solutions on web browsers with unparalleled accuracy. This move not only facilitated easier access for users but also positioned Orbo as a leader in the field of AI-driven visual experiences and discovery.

Continuing their trajectory of innovation, Orbo unveiled their personalized skin analysis solution in 2023, catering to the growing demand for customized skincare insights. This groundbreaking development marked a significant milestone in Orbo’s commitment to revolutionizing the beauty industry through AI automation. Throughout their journey, Orbo has remained dedicated to fostering a culture of exploration, innovation, and collaboration. By embracing the latest advancements in AI research techniques and prioritizing the collective expertise of their team, Orbo continues to push the boundaries of what’s possible in the realm of visual experience and customer insight.

Revenue

The monthly burn rate for Orbo AI stands at 48 lakhs. Each try-on generates revenue of 20 paise. Their monthly sales amount to 18 lakhs. The price for their service is 30,000 per month per mirror.

Founders’ Ask 

1 crore for 0.75% equity at the valuation of Rs. 133.33 crores.

Offers

Vineeta’s conditional offer: 1 crore for 1% equity at the valuation of Rs. 100 crores. (Orbo AI must receive a term sheet for an investment of 25 crores within the next three months)

Vineeta’s revised conditional offer: 1 crore for 1% equity at the valuation of Rs. 100 crores. (Orbo AI must receive a term sheet for an investment of 12.5 crores within the next three months)

Peyush’s offer: 15 crores for 51% equity at the valuation of Rs 29.41crores.

Founders’ Counteroffer

35 crores for 51% equity at the valuation of Rs. 68.63 crores.

Final Deal

Vineeta: 1 crore for 1% equity at the valuation of Rs. 100 crores.

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