Founders & their story

• Pratyusha Vemuri Venkata

In the rapidly evolving digital landscape, consumers find themselves under constant surveillance by e-commerce companies and social media giants. The increasing prevalence of online activities such as banking and browsing on smartphones has made individuals vulnerable to cyber fraud. Recognizing this threat, a groundbreaking solution was launched in September 2023 to protect India and its digital denizens from the perils of digital frauds. This AI-powered, patented, and multi-award-winning solution, led by cybersecurity expert Pratuysha, has garnered significant attention. The system has successfully identified and thwarted 1,500 fraudulent messages, calls, and websites, offering real-time alerts directly to users’ phones.

Pratuysha, drawing on her extensive experience at renowned companies like Zscaler, Microsoft, and Cisco, has brought her mastery of cybersecurity back to India. Having spent 20 years in the United States, she returned in 2021 and, like many, fell victim to online scams. This personal experience fuelled her determination to safeguard individuals from such threats. The solution employs a cutting-edge algorithm trained on a database of over a million websites, distinguishing between legitimate and fraudulent entities. With a remarkable accuracy rate of 96%, the algorithm’s real-time UI detection predicts the legitimacy of websites. If a website scores below 80%, an immediate alert is triggered, providing users with proactive protection.

The algorithm’s innovation has not gone unnoticed, as a patent has been filed in India to secure its intellectual property. The comprehensive fraud detection features cover 40% of potential threats, making it a formidable guardian of digital interactions and clicks. Looking ahead, the solution aims to extend its protective umbrella to safeguard against UPI and business frauds. With its proven success, Pratuysha’s brainchild is poised to play a pivotal role in securing the nation’s digital future.

About the company:

A dynamic startup committed to safeguarding consumers from the escalating digital frauds in India. With losses exceeding 1000 crores last year, the urgency to combat fraud is more critical than ever. Founded by industry veterans with 18+ years of network security expertise, their firsthand experience with security breaches inspired the creation of KAVACH DIGITAL. Having witnessed the repercussions of fraud, they are determined to make a difference in the digital security landscape.

KAVACH DIGITAL is dedicated to providing cutting-edge AI solutions to counter frauds, protecting individuals and their data. The founders, personally affected by online shopping fraud in India, understand the gravity of the issue and are driven to offer robust solutions. Committed to delivering innovative, secure, and privacy-centric products, KAVACH DIGITAL ensures that consumers have the right to privacy and security. The team comprises highly skilled professionals in cybersecurity, network engineering, and software development. Collaborating with local state police and leveraging the latest technologies, they stay ahead of fraud trends to provide customers with top-tier protection.

Revenue: 

Priced at an affordable 99 rupees per year, the subscription model ensures that individuals can access the cutting-edge cybersecurity features of this solution without breaking the bank. With an impressive track record, it has already amassed 20,000 downloads and boasts 1,500 paid subscribers. The digital fraud protection market in India is substantial, estimated at 58,000 crores, highlighting the critical need for robust cybersecurity solutions.

Founders’ Ask 

50 lakhs for 1.25% equity at the valuation of Rs. 40 crores.

Offers:

Aman: 50 lakhs for 4% equity at the valuation of Rs. 12.5 crores.

Piyush: 50 lakhs for 1.25% equity at the valuation of Rs. 40 crores.

Founder’s Counteroffer:

1 crore for 2.5% equity at the valuation of Rs. 40 crores and 2.5% advisory equity.

Final Deal

Aman and Piyush: 1 crore for 2.5% equity at the valuation of Rs. 40 crores and 2.5% advisory equity.