Patilkaki
SEASON 2 : Episode 2
BRAND
Patilkaki Snacks
COMPANY NAME
Patilkaki Ecom Ventures Private Limited
FOUNDERS
Vinit Govinda Patil, Geeta Govinda Patil, Darshil Anil Savla
ORIGNAL ASK
Rs. 40 lakhs for 2.5% equity at a valuation of Rs. 16 crores.
DEAL
Rs. 40 lakhs for 4% equity at a valuation of Rs. 10 crores.
Patilkaki is a brand of traditional Indian snacks that includes items such as Chakli, Chivda, Puran Poli, Modak, and laddu, amongst others. All of their products are prepared like a home-cooked meal and contain no potentially harmful ingredients & preservatives.
Their bestselling product is Modak. The shelf life of their products is now between 25 and 30 days; however, with the implementation of nitrogen flushing, it is anticipated that the shelf life will increase to 2.5 months.
One’s food cravings can finally be put to rest when one indulges in some of Kaki’s delicious snacks and desserts. They have something to satisfy your appetites for everything, be they a companion to the latte, a late-night movie binge, or a sugar fix before a workout.
No artificial flavors or preservatives are ever included in any of their products because each one is prepared from scratch as soon as it is ordered.
One can buy their products from their own website and on marketplaces such as Amazon.
Founders & their story
Vinit Govinda Patil,
Geeta Govinda Patil
Darshil Anil Savla
Geeta Patil had been selling snacks out of her house when the pandemic served as the reason for her to broaden the scope of her business.
Because the sales had suffered due to the lockdown, she approached his son to assist her in taking her business online, he did that and that’s how PatilKaki came into existence & it soon turned out to be successful.
Thus, from earning just Rs 12,000 to almost Rs 1.4 crore annually, Patil Kaki is now a successful venture serving over 18,000 loyal customers.
Her venture also gives hope to several women whose husbands lost their jobs during the pandemic. About 75 percent of the workforce at Patil Kaki are women.
About the company:
It began in 2016 as a homemade snack and a tiffin service, but, in 2020, during the lockdown, it moved online, and they began offering more items such as Modak, Chivda, etc.
PatilKaki is a one-stop snack shop for all snacking needs. They offer high-quality Indian namkeen with authentic Maharashtrian taste.
They have reached 18000 customers to this point, and their long-term goal is to distribute their homemade snacks across India. They intend to introduce the idea of Patilkaki to each and every Indian household.
Modak and Puran Poli are their cloud kitchen products and other products are scalable.
Amount Raised
Rs. 7.5 lakhs at the valuation of Rs. 10 crores
Rs. 29 lakhs at Rs. 10 crore valuation
Revenue:
The average selling price is 650. 25% of total economic production costs are allocated to packaging, 5% to additional delivery, 25% to gross margin, and 30% to marketing.
Their revenue in FY 21 to 22 is 1.4 crores, their revenue year-to-date in FY 22-23 is 1.02 crores, and their projected sales for this year are around 3 crores.
The net loss was Rs. 1.08 lakhs on June 22 and Rs. 2 lakhs on July 22.
On August 22, they generated a net profit of Rs. 6.5 lakhs.
Founder’s Ask
Rs. 40 lakhs for 2.5% equity at the valuation of Rs. 16 crores.
Offers:
- Anupam offered Rs. 40 lakhs for 4% equity at the valuation of Rs. 10 crores.
- Vineeta offered Rs. 40 lakhs for 10% equity at the valuation of Rs. 4 crores.
- Aman offered Rs. 40 lakhs for 5% equity at the valuation of Rs. 8 crores which he later revised to Rs. 40 lacs for 4% equity at the valuation of Rs. 10 crores.
- Peyush joined with Anupam and they both offered Rs. 40 lakhs for 4% equity at the valuation of Rs. 10 crores.
Final Deal
The final deal was closed with Anupam and Peyush offering Rs. 40 lakhs for 4% equity at valuation of Rs. 10 crores.
Have questions on product
Still have questions on product, bulk buying
YOU MIGHT LIKE
Coming soon
