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Perfora
SEASON 2 : Episode 34
BRAND
Perfora
COMPANY NAME
Chipper Consumer Private Limited
FOUNDERS
Tushar Khurana, Jatan Bawa
ORIGNAL ASK
Rs. 80 lakhs for 1% equity at a valuation of Rs. 80 crores.
DEAL
Rs. 80 lakhs for 2.5% equity at a valuation of Rs. 32 crores
Taking care of our teeth and gums is important for our overall health and well-being. However, sometimes we may not be doing enough to take care of our teeth & are ignoring the ingredients in the toothpaste that may harm our teeth in the long run. This is where Perfora comes in to make regular oral care better.
Perfora Oral Care is a D2C (direct-to-consumer) startup & is India’s first made-safe certified toothpaste brand made of effective ingredients & natural flavours. It is a unique and complete oral care brand which has various products for oral care products.
They combine innovations in technology, medicine, and care to offer a One Stop Oral Solution to the audience ahead of the competition. Their product range includes toothpaste, smart electric toothbrush, alcohol-free mouthwash, smart water flosser, copper tongue cleaners & teeth whitening products.
They also offer personalized electric toothbrushes. One can buy their products on their official website & Amazon.
Founders & their story
Tushar Khurana
Jatan Bawa
They met on a train journey programme called Jagriti Yatra train in 2016 and have stayed in touch ever since. As consumers, they weren’t happy with the oral care products that were already in the market because of the unnecessary & harmful ingredients or were made with old technology.
Moreover, there wasn’t much information online about what it takes to keep teeth clean. They realized that this business didn’t have any new stories and that everyone uses the same old toothpaste brands without much information on the ingredients. All these thoughts led them to think of Perfora & they started their journey of making it a brand.
About the company:
The brand was launched in August 2021; since then, they have served more than 40,000 customers. The company is working on putting out a full line of oral care products, such as toothpaste for morning and night and alcohol-free mouthwash, among other things.
They aim to make $1 million a year in sales by 2023. The company wants to meet all its customers’ needs for oral care by building on its innovative formulas and making cutting-edge oral care products.
It is a brand that knows how important it is to keep our teeth clean and how it can affect our health. They’ve made a variety of products that are useful, show promise, and are made to make oral care easy and effective.
Amounts Raised:
Rs. 2 crores at a post-money valuation of Rs. 13 crores in April 2021.
Rs. 7 crores at a post-money valuation of Rs. 39 crores in Feb 2022.
Revenue:
Last month, their net sales were Rs. 77 lakhs with a burn of Rs. 27 lakhs. Their gross margin is 57%.
Their marketing spend is 45% of sales.
Founder’s Ask
Rs. 80 lakhs for 1% equity at a valuation of Rs. 80 crores.
Offers:
Vineeta & Namita jointly offered Rs. 80 lakhs for 4% equity at a valuation of Rs. 20 crores.
Peyush joined Namita & Vineeta and offered Rs. 80 lakhs for 2.5% equity at a valuation of Rs. 32 crores.
Final Deal
The deal was finalized with Namita, Vineeta & Peyush at Rs. 80 lakhs for 2.5% equity at a valuation of Rs. 32 crores.