Beauty
Ravel
SEASON 2 : Episode 22
BRAND
Ravel
COMPANY NAME
RavelCare Private Limited
FOUNDERS
Ayush Varma
ORIGNAL ASK
75 Lakhs for 2.5 % equity at the valuation of 30 crores.
DEAL
75 Lakhs for 10 % equity at the valuation of 7.5 crores.
Hair problems are very common these days and it does not just stop at one concern. Moreover, you can’t treat your hair with the “one-size-fits-all” approach because it won’t work. Our hair concerns are ongoing & one problem leads to another like dandruff, itching, hair fall, etc
Here comes the brand, Ravel which first knows & understand the person’s hair concern & then create a customized product for them using the right & effective ingredients. All of their products are sulphate & paraben free.
Their product range includes Shampoo, Conditioners, Hair Oils & Hair Serums.They have recently launched skin care & body care products.
The best thing about Ravel is that you can choose the colour & fragrances in your product & get the bottles personalized (if required).
Customers can visit the website, take the quiz related to hair type &related concerns and based on that Ravel team will create a customized product for your hair.
Founders & Their Story
Ayush Sharma, B.tech in Computer Science got the idea of Ravel during his tour in India where he got to know the diversity among the people but he comprehended that they all are using the same product for different concerns.
So, he began working on Ravel in November, 2018 and after the research of 1.5 years, he launched it in January 2021.
About The Company
Ravel is a brand incorporated in 2021 to solve various hair problems. Ravel takes into consideration the hair type, requirements & the concern & create a customized hair product to achieve the hair care goal.
All Ravel products follow the clean beauty standards & are Made in India. Till now, they have customized more than 2 lakh products for their customers. Ravel started with a mission to reach every customer with the product that is meant only forthem.
Revenues
- Current Annualized Revenue Run-rate is Rs. 5 crores with the net profit of 17%.
- Last Month Sales (GMV) were Rs. 40 lakhs, among which Net sales was 35 lakhs. Marketing Expenditure is Rs. 9.78 lakhs.
- From January 21 to March 22, the sales were Rs. 1.55 crores. In FY 22-23 to date sales were Rs. 1.4 crores.
- Their repeat rate is 20%. In April’22 sales were Rs. 15 lakhs which went up to Rs. 40 lakhs in July’22.
- Their 100% sale is through their own website
Founder’s Ask
75 Lakhs for 2.5 % equity at the valuation of 30 crores
Offers
Anupam’s conditional offer was 75 Lakhs for 10 % equity at the valuation of 7.5 crores
Condition- Ravel needs to achieve Rs. 4.5 lakh monthly profit in 2 months.
Counter Offers By Founder
75 Lakhs for 3.5 % equity at the valuation of 21.43 crores.
Final Deal
75 Lakhs for 10 % equity at the valuation of 7.5 crores.
Condition- Ravel needs to achieve Rs. 4.5 lakh monthly profit in 2 months
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