Founders & their story

• Sahil Manral
• Dhruv Verma

Rize Bars caters to specific health and wellness needs by incorporating caffeine and taurine into their products, which include energy bars, bliss bites, and dream bites. Their future plans include selling through online and offline channels, partnering with gyms, airlines, and corporates, as well as increasing the number of product offerings to cater to a wider audience. They currently offer 12 different SKUs with varying calorie counts and protein content, ranging from 62 calories and 3 grams of protein per unit for dream bites and bliss bites to 115-152 calories and 5-6 grams of protein per unit for energy bars. They utilize plant-based sugar in their products and their energy bar contains 100 mg of caffeine and 1000 mg of taurine. Established in April 2023, Rize Bars’ unique selling points include high protein, low fat, low carbohydrates, and no added sugar. They have raised 30 lakhs at a valuation of 2.5 crores, with the founders’ initial investment totaling 2 lakhs. Their target customers include active professionals, tourists and travellers’, women experiencing menstrual pain, and individuals with sleep problems.

About the company

Rize encountered an opportunity that felt like a beacon of promise shining amidst the uncertain seas of entrepreneurship. It was more than just the prospect of securing financial backing; it was a pivotal moment fuelled by the unwavering belief and support of those who saw potential in their vision. This moment marked the beginning of a journey characterized by collaboration, determination, and the pursuit of excellence. It was a testament to the power of collective passion and the profound impact it can have on shaping the trajectory of innovation. As Rize ventured forth, they found themselves navigating a landscape defined by unexpected twists and turns. Yet, it was within these uncharted waters that they discovered the true essence of resilience and creativity. Each challenge became an opportunity for growth, each setback a lesson in perseverance. Through it all, they remained steadfast in their commitment to their vision, drawing inspiration from the belief that greatness is often born from the most unlikely of circumstances. The journey of Rize encapsulated the essence of entrepreneurial spirit, illustrating how belief, determination, and a willingness to embrace the unknown can lead to extraordinary opportunities for innovation and impact.

Revenue

Rize Bars, a pre-revenue company, offers dream bites at a price of Rs 375 for 8 bites. They project their customer acquisition cost to be between Rs 125-250.

Founders’ Ask 

45 lakhs for 6% equity at the valuation of Rs. 7.5 crores.

No Deal

Reasons for no deal

Anupam: The product needs more work and more depth.

Amit: Lack of attention to detail.

Namita: The valuation is not correct.

Ritesh: The founders need to show more resilience.

Aman: This business will not last, but the founders will learn.