Food & Drinks
Sharma Ji Ka Aata
SEASON 2 : EPISODE 25
BRAND
Sharma Ji Ka Aata
COMPANY NAME
Mohkant Ventures Pvt Ltd
FOUNDERS
Sangeeta Prabhakar Sharma, Prabhakar Sharma
ORIGNAL ASK
40 lakhs for 10% equity at valuation of 4 crores
DEAL
Rs. 40 lakhs for 20% equity at the valuation of Rs. 2 crores
Finding the perfect kind of aata may be difficult, especially if you want something that is not only of excellent quality but also tailored to your particular needs. If you are searching for anything like this, Sharma Ji Ka Aata enters the picture.
What distinguishes Sharma Ji Ka Aata from other aata companies is their ability to tailor the flour to one’s requirements. Whether one chooses a smooth, fluffy aata for roti or a crisp, crunchy aata for puri, they can customise their product to your specifications.
They currently have 40 varieties of Aata including wheat, Ragi, Rice, Jowar, Multigrain, Bajra, etc. They also provide a variety of package sizes, allowing one to select the aata that best suits one’s needs, whether for a small family or a huge business.
The Company also have a nutritionist on staff who assists them in fulfilling the personalised requests of their consumers while also keeping up with the nutritional content of the product.
Founders & their story
- Sangeeta Prabhakar Sharma
- Prabhakar Sharma
- Pranav Sharma
Sharma Ji Ka Aata was inspired by the founders’ wish to provide their child with nutritious meals. After a mill that used to deliver to their home was unable to do so one day, they were forced to settle for inferior bagged flour, that’s when they decided to establish their own mill.
Sangeeta Sharma, herself used to deliver Aata when they first started the company. The founders, Sangeeta and Prabhakar, have a unique marketing strategy, where Sangeeta sends messages to Facebook groups from 4 am to 6 am every day, to reach their customers early in the morning.
About the company:
Sharma Ji Ka Aata has been in business since 2015 and has expanded its reach to e-commerce platforms and leading stores in Pune. They started with the vision to provide services to the residents of the township they lived in due to no flour mill being present nearby.
The grinding of each granule with care and affection is their cornerstone and source of pride. With pure ingredients, clean chakkis, and healthy grains freshly milled for each batch, their flours are packed with minerals, vitamins, and proteins.
The company adheres to a strict no-adulteration policy, and the chemical composition of the food is also constantly checked. Moreover, they use recyclable vacuum-sealed packaging to assure the safety of the ingredients and flour until they arrive at your doorstep.
They have 4000 customers in Pune and their products are available across leading stores in Pune. They provide option of 40 varieties of flour and their vision is to make it a national brand.
Revenue:
Sharbati wheat flour contributes to 70% of their revenue.
In FY 20-21, the sales were 12 lakhs, in FY 21-22, the sales were 27 lakhs, and they are projecting the sales in FY 22-23 as Rs. 40 lakhs.
Their Gross Margin is 63% while the Net Margin of 38%.
With the people bringing their grains to mill, they generate around Rs. 90,000 additionally every month which entirely goes as their profit.
They generate 20% sale from website, 25% from Whatsapp, 15% from retail stores, 15% from other Ecommerce platforms, 5% from local vendors, & 20% from their own outlets.
Founder’s Ask
40 lakhs for 10% equity at valuation of 4 crores.
Offers:
Amit’s offer was 20 lakhs for 25% equity at valuation of 80 lakhs & 20 lakhs debt @12% interest.
Vineeta’s 20 lakhs for 20% equity at valuation of 1 crore & 20 lakhs debt @12% interest.
Amit & Vineeta’s combined offer was 20 lakhs for 20% equity at valuation of 1 crore & 20 lakhs debt @12% interest which they later revised to 30 lakhs for 20% equity at valuation of 1.5 crore & 10 lakhs debt (Interest-free)
Since Anupam didn’t want the founders to take debt, he offered 40 lakhs for 20% equity at the valuation of Rs. 2 crores.
Final Deal
Rs. 40 lakhs for 20% equity at the valuation of Rs. 2 crores offered by Anupam was taken.
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