Home, Garden & Tools
Swadeshi Blessings
SEASON 2 : Episode 23
BRAND
Swadeshi Blessings
COMPANY NAME
Swadeshi Blessings
FOUNDERS
Dattatreya Vyas, Sunita Vyas, Madhavi Paliwal
ORIGNAL ASK
50 lakhs for 5% equity at the valuation of Rs. 10 crores
DEAL
25 lakhs for 5% equity at valuation of 5 crores & 25 lakhs @12% interest
COVID-19 made people more health conscious and willing to change their lifestyles to stay well. Swadeshi Blessings also started post covid to provide healthier clay cookware to the world & to make a difference in the lives of thousands of local craftspeople & artisans.
Swadeshi Blessings is an Artisanal kitchenware & home décor brand that offers a range of clay items crafted by local artisans that promote better cooking as the regular cookware like Aluminium & other metals are not only harmful but also resulted in unemployment of the potters.
Their product range varies from Idols of God to kitchenware to home décor to wooden handicrafts. Their highest selling product is Frying Pan. One can visit their website & place an order online.
Founders & Their Story
- Dattatreya Vyas, handling business, marketing & operations along with his brother who helps in Finance & Marketing
- Sunita Vyas, a housewife, handling quality of the product
- Madhavi Paliwal,handlingproduct sourcing & business development
During Covid, they visited the potter community &after knowing their poor financial conditions, they decided to take their art to the masses through Internet tohelp them financially& create employment opportunities for them.
They decided to produce a comprehensive line of earthen cookware& started Swadeshi Blessings.
About The Company
The company was started in 2020 and is currently working with 20 potter families.Swadeshi Blessings provides a unique collection of traditional Indian home furnishings & cookware that is sure to impress your guests.
Till now, they have delivered approx. 20,000 products to India & 25 other countries. Their vision is to make Swadeshi Blessings a future cookware brand on the global platform and to build a large community of potters & contribute to the rural art development.
They are listed on Etsy & Amazon of different countries like US, UK, Canada & Singapore. Soon, they will be on eBay &Wallmart.
Revenues
In FY 20-21, the revenue was Rs. 30 lakhs and in FY 21-22, the revenue was Rs. 1.8 crores and in FY 22-23, they have already generated revenue of Rs. 1.2 crores despite No Marketing.
The projection sale for FY 22-23 is Rs. 3.6 crores.Their monthly breakage is only 3% including exports.
In India, 40% went to product cost& gross margin is 60%.Last month sales were Rs. 28 lakhs (15% profit i.e., around 4 lakhs) out of which, 65% was from exports & in India, it was 35%.
Founder’s Ask
50 lakhs for 5% equity at the valuation of Rs. 10 crores.
Offers
Namita &Vineeta offered 25 lakhs for 5% equity (2.5% each) at valuation of 5 crores & 25 lakhs @12% interest.
Counter Offers By Founder
25 lakhs for 4% equity & 25 lakhs @12% interest.
Final Deal
25 lakhs for 5% equity at valuation of 5 crores & 25 lakhs @12% interest.
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