Founders & their story

• Yash Sakhlecha
• Rij Eappen
• Dishant Sanghvi

Introducing the WYLD Visa-powered payments card—simply apply on their website and experience a seamless approval process. Upon approval, users gain access to an extensive network of 200+ partner brands for shopping and dining. Upon making a purchase, individuals can amplify their experience by sharing pictures or reels, tagging the brand, and enjoying unparalleled cashback benefits ranging from 30% to an impressive 100% on the card.

Launched in July 2023, WYLD has already made a significant impact with 1500 content pieces reaching a staggering 40 lakh individuals. This initiative is not just for influencers but offers everyone the chance to elevate their lifestyle. Aspiring applicants with 1k+ followers on Instagram can partake in this transformative experience. WYLD provides a prepaid card and a virtual card on their app for convenient online transactions, all at the cost borne by partner brands.

Distinguished by their proprietary algorithm, WYLD assigns a social score, known as the WYLD score, within a range of 0-1000. This not only enhances user engagement but also facilitates around 80% savings for partner brands on marketing expenses. With an active user base of 500 and an average monthly spend of 3500, users receive an average cashback of 30%. WYLD has demonstrated substantial financial backing, having raised 2.5 crores in August 2022 at a valuation of 55 crores floor and an additional 2.75 crores in January 2022.

About the company:

Established in 2021 by, WYLD leverages the burgeoning creator economy. This innovative platform empowers users to explore a diverse array of partner brands, both online and offline, using their WYLD card. What sets WYLD apart is its unique cashback system, allowing users to earn significant rewards when they share their experiences with the purchased products or brands on social media.

The cashback mechanism operates on the foundation of the user’s Instagram presence, meticulously assessed through WYLD Score—the brand’s exclusive AI-driven social scoring system. This proprietary system takes into account various parameters such as followers, reach, engagement, posting frequency, and other relevant metrics. By aligning with the dynamic landscape of the creator economy, WYLD not only enhances the shopping experience but also transforms it into a rewarding social endeavour.

Revenue: 

WYLD operates on three robust revenue streams, ensuring a sustainable and lucrative model. They earn a 10% affiliate fee based on the sale value from partner brands, establishing a mutually beneficial relationship. In addition, WYLD leverages a 1% merchant discount rate from partner brands on transaction amounts, contributing to a steady revenue flow. Furthermore, they offer a one-time fee of ₹599 for the physical card, adding an additional layer of income.

With a substantial capital base of 2.5 crores in the bank, WYLD carefully manages its financials, maintaining a monthly burn or loss of 12 lakhs, showcasing prudent financial stewardship.

Founders’ Ask 

50 lakhs for 0.5% equity at the valuation of Rs. 100 crores.

Offers:

Azhar: 50 lakhs for 5% equity at the valuation of Rs. 10 crores.

Azhar and Namita: 50 lakhs for 5% equity at the valuation of Rs. 10 crores.

Amit: 11 lakhs for 0.2% equity at the valuation of Rs. 55 crores and 39 lakhs debt at 12% for 3 years.

Anupam: 50 lakhs for 3% equity at the valuation of Rs. 16.67 crores.

Peyush: 50 lakhs for 2.5% equity at the valuation of Rs. 20 crores.

Anupam’s Revised Offer: 50 lakhs for 2.75% equity at the valuation of Rs. 18.18 crores.

Azhar and Namita: 50 lakhs for 2.5% equity at the valuation of Rs. 20 crores.

Amit’s Revised Offer: 50 lakhs for 1% equity at the valuation of Rs. 50 crores.

Anupam’s Revised Offer: 50 lakhs for 1% equity at the valuation of Rs. 50 crores and 0.5% advisory equity.

Azhar, Namita and Peyush: 75 lakhs for 1.5% equity at the valuation of Rs. 50 crores.

Anupam’s Revised Offer: 75 lakhs for 1.5% equity at the valuation of Rs. 50 crores.

Final Deal

Anupam: 75 lakhs for 1.5% equity at the valuation of Rs. 50 crores.